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The Sandbox, MBC and Meta Bus Business Partnership

The Sandbox announced on the 1st that it has signed a partnership with MBC. The ceremony was held at the MBC Smart Center, attended by Lee Seung-hee, CEO of the Sandbox Korea and Park Jae-hoon, MBC Future Policy Strategies.

3 MBC, which has introduced a variety of businesses based on its own IP such as Meta Bus and NFT, will showcase the original contents of meta buses with virtual spaces such as Sangam Office and Production Studio.

The two companies plan to collaborate on meta bus content based on MBC's powerful IPs such as dramas, entertainment, and news on the K-bus of the Korean content theme space, which is being prepared by The Sandbox as the first step in collaboration.

Lee Seung-hee, CEO of the Sandbox Korea, said, I'm happy to be with MBC, which has made a broadcast content loved by Koreans for many years. I said.

Park Jae-hoon, head of MBC, said, We have been paying attention to the collaboration with the 3 million users of The Sandbox, Snoop Dogdok, and Winner Music. I will give you.

Meanwhile, The Sandbox is expanding its metabus content with more than 200 partners in addition to MBC.

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